by | Sep 15, 2025 | disruption
Disruptive marketing involves unconventional, attention-grabbing tactics to break through the noise and create a lasting impression. This often challenges industry norms. Using humor or unexpected approaches may work better. In a world where consumers are bombarded...
by | Mar 17, 2025 | disruption
I’ve recently been reading about companies who might be think about cutting back on marketing during a period of disruption. Sometimes pulling back on spending during disruption is the wrong choice. There are many companies throughout history that proved that...
by | Feb 24, 2025 | disruption
In my book “Surviving Disruption: 12 Unique Innovation Strategies to Create Your Ultimate Competitive Advantage” I talk about how there will always be disruption of your business. It could be the weather, bad business partners, technology, changing...
by | Feb 4, 2025 | disruption, problem solving
When I first launched my manufacturing venture, I relied on a single supplier right here in the U.S. It was a straightforward start—until I realized that producing small quantities domestically just wasn’t sustainable if I wanted to turn a profit. I quickly learned...
by | Jan 4, 2025 | disruption, Future of Work, Technology
For years, there’s been talk of robots taking over jobs and even controlling human activities. While it’s true that robots are disrupting industries, they don’t necessarily have to replace humans. Instead, we can learn to work alongside them. Robots can handle...
by | Oct 26, 2020 | disruption
Meeting planners have always needed to be adaptable. With so many moving parts in organizing events, the potential for things going awry is high. This flexibility makes the role one of the most stressful out there. Yet, despite all the planning and preparation, few...
