Disruptive Marketing: How to Break the Rules and Win Big

Disruptive Marketing: How to Break the Rules and Win Big

Disruptive marketing involves unconventional, attention-grabbing tactics to break through the noise and create a lasting impression. This often challenges industry norms. Using humor or unexpected approaches may work better.  In a world where consumers are bombarded...
Why City Managers Need Creativity

Why City Managers Need Creativity

If we’ve learned anything in the past few years, it’s that government can and will be disrupted. It can be disrupted in many ways—peacefully or violently, internally or externally, technologically or ideologically. I have friends who have government jobs...
Why Disruption is Good for Business

Why Disruption is Good for Business

In my book “Surviving Disruption: 12 Unique Innovation Strategies to Create Your Ultimate Competitive Advantage” I talk about how there will always be disruption of your business. It could be the weather, bad business partners, technology, changing...